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The first-time economy began with the "first store economy": in 2015, Shanghai took the lead in proposing to seize the first store economy. In July, 2024, the Decision of the Third Plenary Session of the Twentieth Central Committee made a systematic arrangement for "building a unified national market", which specifically mentioned "actively promoting the initial economy".Why should we actively develop the starting economy?Debut: First-time economy emphasizes "first time", including the first release and display of new products, technologies, services, formats and models.

However, we should also clearly see that due to the influence of capital, technology and other factors, the initial economic development momentum in various regions is not strong, and innovation and individuality are insufficient. At the same time, the lack of relevant support policies leads to the fact that the initial economy has not yet played its due role in stimulating consumption potential and expanding consumption. In the future, it is necessary to continuously support qualified places to develop the first-round economy.Enhance brand image: enterprises can quickly establish and enhance brand image and enhance market competitiveness through initial activities.[Interpretation of the starting economy? 】

However, the starting economy emphasizes the whole process of chain development, which not only brings short-term effects such as new product release activities and brand display to the city, but more importantly, it forms an industrial ecosystem around new products, new formats, new models, and the gathering of first stores and headquarters, and gradually builds a complete system network of new product research and development, release, display, promotion and sales.Enhance brand image: enterprises can quickly establish and enhance brand image and enhance market competitiveness through initial activities.The Central Committee of the Communist Party of China's Decision on Further Comprehensively Deepening Reform and Promoting Chinese Modernization, which was deliberated and adopted by the Third Plenary Session of the 20th CPC Central Committee, emphasized that the long-term mechanism for expanding consumption should be improved, restrictive measures should be reduced, public consumption should be reasonably increased, and the initial economy should be actively promoted.